FRWD Training Website Design and Development
FRWD Training is a high-performance training program for tennis players, focused on both physical and mental strength. The client needed a modern, mobile-first website that conveyed energy, professionalism, and trust at a glance.
The goal was to design and build a clean, responsive landing page that communicates the brand’s value clearly and drives user engagement and contact. Bold colors in contrast with black and white videos of work outs made sure to represent who FRWD is and who it’s target audience is.
My Role
UX/UI design from in collaboration with Redondo Design
Full development in WordPress using Elementor
Content architecture and visual storytelling
Mobile-first optimization
Process & Solution
I designed a bold and focused interface using high-contrast colors and a strong typographic voice to reflect the brand’s energy. The layout was structured for smooth scrolling with clear CTAs throughout. I developed the site using WordPress, optimizing each section for both desktop and mobile to ensure a seamless experience.
Live site: frwdtraining.com
The site reflects the personality of the brand and is optimized for performance, SEO, and conversion through direct contact.
Website showcase
Click on the pictures to view them full screen
Tools used
- Figma – for designing the full UI of the website and building a scalable design system
- WordPress – for developing the website (based on the designs), ensuring it was responsive and easy for the client to maintain
