Nowports Clients App Redesign - Case Study

Nowports App Redesign Case Study

Nowports is a digital freight forwarder helping companies across Latin America manage their international logistics. I joined the team four years ago as Product Designer to work on improving Nowports products, a clients app and two internal apps.

On 2024, now as a Senior Product Designer, we embarked on the task of redesigning their client-facing platform, a complex tool used daily by operations teams and shipping managers.

Over the course of a year, we worked closely with users and internal stakeholders to rethink the experience, aligning it with Nowports’ growing scale and business.

Challenge

The original platform was built quickly to support Nowports’ fast growth, but as the client base and product offerings expanded, usability issues began to surface. Key challenges included:

A fragmented navigation system that made core actions hard to find
Poor visibility into shipment status and documentation
Inconsistencies across screens and flows that confused users
Lack of scalable components, making iteration slow for the dev team

To deeply understand these pain points, we conducted user research across multiple channels, including interviews with internal stakeholders and real clients.

We organized virtual sessions as well as an in-person customer roundtable in Colombia, where we sat down with operations and logistics managers to watch how they worked in real time. Their insights were foundational in shaping the priorities and decisions in our redesign.

Solution

I worked on the team that lead the redesign, from research to implementation, working alongside PMs, engineers, and CX. Our solution focused on:

A new global navigation system for intuitive access to key features
A unified shipment tracking view with clearer status and documentation flows
A scalable design system created in Figma, making handoff smoother and more consistent
User testing and iteration cycles with real clients throughout the process

The redesign improved task completion, reduced internal support tickets, and helped drive adoption of new features. It also laid the groundwork for future product scaling.